{"id":21,"date":"2025-07-03T16:44:04","date_gmt":"2025-07-03T16:44:04","guid":{"rendered":"https:\/\/runningrhino.com\/?page_id=21"},"modified":"2025-08-24T15:28:45","modified_gmt":"2025-08-24T15:28:45","slug":"running-rhino","status":"publish","type":"page","link":"https:\/\/runningrhino.com\/","title":{"rendered":"Running Rhino"},"content":{"rendered":"\n
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Q:<\/p>\n\n\n\n

Whatever happened to Running Rhino & Co.? Are they still around?<\/p>\n\n\n\n

A:<\/p>\n\n\n\n

These days, Running Rhino & Co. exists only as a lovely memory for those lucky enough to have experienced the magic in real time, back in the day.<\/p>\n\n\n\n

Running Rhino & Co. began as a Seattle-based greeting card company in 1988. Over time, journals and notecards were introduced into the mix, eventually joined by gift pillows, photo albums, incense, and an eclectic assortment of ever-evolving, highly-sought-after gift items.\u00a0<\/p>\n\n\n\n

The original artists\/owners began working with a third partner in 1994. The trio continued to run the show until 2001 when they transitioned into a cooperative partnership\/licensing deal with another small Seattle-based company. That relationship lasted another dozen+ years.<\/p>\n\n\n\n

Although genuine authentic Running Rhino branded products are no longer produced, bona fide Running Rhino items have been known to surface on Ebay every now and then. <\/p>\n\n\n\n

Additionally, the original artists (Ian Challis & David Roos) continue to offer a limited selection of designs through their Redbubble storefront. <\/p>\n\n\n\n

https:\/\/www.redbubble.com\/people\/challisandroos\/shop<\/a><\/p>\n\n\n\n

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Background<\/h2>\n\n\n\n

Ian Challis & David Roos met in 1982 as students at the University of Washington in Seattle. While they graduated in 1985 with degrees in architecture, both realized their passions were calling them to investigate opportunities in the world of art. <\/p>\n\n\n\n

While developing a game plan for their future careers, Ian spent a few years working in the offices of various architects and architectural photographers, while David found a gig in the art department of a wholesale business that specialized in manufacturing\/wholesaling decorative windsocks. Those jobs provided the newly-graduated students with learning experiences and surprising perspectives into some non-architecture-related fields. However, the employment they\u2019d landed upon felt somewhat limited in terms of creativity and independence.  <\/p>\n\n\n\n

Additionally, as committed life partners (since marriage equality wasn\u2019t yet a thing back in those days) Ian & David longed to spend their days working together, rather than riding different buses every morning to opposite sides of Lake Washington to work in separate places.<\/p>\n\n\n\n

So right there in their tiny one bedroom Capitol Hill apartment, an idea began to brew.<\/p>\n\n\n\n

\u201cYou know those cards we\u2019ve been making for each other for the past couple years?\u201d<\/p>\n\n\n\n

\u201cThe ones with the cute drawings, collages, and hand-carved rubber stamp designs?\u201d<\/p>\n\n\n\n

\u201cYeah\u2026 What if we put together a batch and take them out to show around the neighborhood? Wouldn\u2019t it be wild if some store owner actually lets us put a few cards on their shelves?\u201d<\/p>\n\n\n\n

\u201cCan you imagine? That\u2019d be such a kick to see some of our little cards on an actual store shelf\u2026\u201d<\/p>\n\n\n\n

\u201cWanna give it a go?\u201d<\/p>\n\n\n\n

\u201cWhat\u2019ve we got to lose? Worst thing is that we\u2019ll end up with some cool leftover cards we can send each other\u2026\u201d<\/p>\n\n\n\n

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Timeline<\/h2>\n\n\n\n

1988:<\/p>\n\n\n\n

In early 1988, Ian & David took a basket of their handmade rubber-stamped cards to a handful of local shops. Because they didn\u2019t know any better, they hadn\u2019t even considered the notion of making appointments. Who could\u2019ve ever imagined that \u201ccold-calling out of the blue\u201d might be a viable route for success?<\/p>\n\n\n\n

\u201cWe knew literally nothing that first day\u2014 didn\u2019t even know the basics of the wholesale world. We thought we\u2019d be lucky if we found one employee in one shop that might let us give them a few cards and then maybe at some point we\u2019d eventually get a little money if they sold?\u201d<\/p>\n\n\n\n

By the end of that first day, FOUR store owners had placed orders. (Sure, they were tiny orders, but still!) <\/p>\n\n\n\n

Ian & David were beyond excited.<\/p>\n\n\n\n

\u201cWhat in the world\u2026 ? Is this somehow gonna actually WORK?\u201d<\/p>\n\n\n\n

\u201cI guess me might need to print order forms?\u201d<\/p>\n\n\n\n

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1989:<\/p>\n\n\n\n

1989 found Running Rhino digging further and further into the various nooks and crannies of the Wonderful World of Handmade Cards. Every card still made one piece at a time by Ian & David.<\/p>\n\n\n\n

Handmade Origami Pin Cards\u2014 each card featuring a hand folded, varnished and decorated functional\/wearable pin. They were difficult to mail successfully, (the pinbacks had a way of getting mangled in the postal process) but oh so cute!<\/p>\n\n\n\n

Handmade Kanji cards\u2014 an outgrowth of the original hand-carved rubber stamp line. A hand-stamped Kanji symbol amidst layers of really cool, hard to source Japanese & domestic fine papers.<\/p>\n\n\n\n

Handmade Watercolor Raindance cards\u2014 layers of watercolored, hand torn strips of a cool \u201cStonehenge\u201d paper stock. These were really time consuming, messy, and used a really unhealthy amount of rubber cement! The parallel lines, representing rain, were made with a fork\u2014 which was charmingly dubbed \u201cmetal art rake\u201d in the sales materials.<\/p>\n\n\n\n

Handmade Metallic collage series\u2014 layers of really nice imported papers with center decorations made with really toxic metallic paint and\/or super-toxic metallic gel pens.<\/p>\n\n\n\n

But the staple of the line was the Pastel Brushworks collection. Each design made one by one, using hand cut stencils with layers of brushed pastel chalk dust. (And then taking each piece out to the fire escape to spray with a highly toxic fixative to hold the pastel dust in place\u2026) Very messy to make, but very cool to look at!<\/p>\n\n\n\n

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1990:<\/p>\n\n\n\n

Ian & David threw caution to the wind and invested in their first batch of printed cards! Hooray\u2014 what a liberating feeling to NOT make each and every card by hand, one by one. Now, when an order was faxed in, one could simply go to the box of inventory and count out a dozen cards, grab a dozen neon-colored envelopes and put them into a box. Presto!<\/p>\n\n\n\n

But some of the sales reps didn\u2019t take to the idea at first. \u201cYou\u2019re a handmade line\u2014 it\u2019s the thing that makes you special.\u201d But by that time Ian & David had seen a vision of the future, and that version didn\u2019t rely solely on the artisanal, handmade process. <\/p>\n\n\n\n

The Rhinos began with three series of printed cards. The Watercolor Poetry series (The most successful of the three), The Egyptian Hieroglyphs series (which enjoyed limited success in some museum stores and New Age shops), and An Ark Of Animals\u2014 a series that the artists loved, but customers seemed to\u2026. what’s the word… loathe. (A rather strong word, you say? Yes, yet sadly accurate.)<\/p>\n\n\n\n

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1991:<\/p>\n\n\n\n

OK, so even though Running Rhino had entered the world of Printed Cards, they realized the Handmade market was something that shouldn\u2019t be totally ignored. So\u2026 enter the new Handmade Collage series. The thing that made those cards a little less time consuming was the reliance on colored copies. Each piece was still hand cut, hand glued, etc\u2026 but color copies were a relatively new technology and (time wise) quite a godsend. <\/p>\n\n\n\n

Also, 1991 saw the release of the printed version of the formerly-handmade Pastel Brushworks series. (Yay\u2014 the years of constantly inhaling fine pastel powder and spray fixative had come to a merciful close!)<\/p>\n\n\n\n

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1992:<\/p>\n\n\n\n

1992 saw a major dive into some expansive new seas.<\/p>\n\n\n\n

In January Running Rhino added to the existing line of printed Pastel Brushworks cards, which was by that time sometimes referred to as the \u201cPaper Planet\u201d series.<\/p>\n\n\n\n

March saw major additions to the Winter Holiday collection and the creation of a line of heart-shaped die-cut watercolored floral cards.<\/p>\n\n\n\n

But the biggest changes came with the debut of the big new Spring Release at New York\u2019s National Stationery Show in May. <\/p>\n\n\n\n

Ian & David decided to shake things up a bit and experiment in some totally uncharted territories. <\/p>\n\n\n\n

Mondo Frames\u2014 These looked cool, but used so many toxic chemicals (hot glue, copious amounts of metallic spray paint), were really time consuming to individually craft, and nearly impossible to ship. Mondo Frames became the first Running Rhino product line to go both INTO the line and OUT OF the line within the same month!<\/p>\n\n\n\n

Walk Spirit Talk Spirit\u2014 David had been writing songs and making music for pretty much his whole life, so it seemed natural for Running Rhino to release a cassette of his contemplative solo piano improvs. Sales weren\u2019t exactly brisk, but the tape provided pleasant background music in the trade show booth.<\/p>\n\n\n\n

(just for fun, you can hear that album here: https:\/\/davidroos.bandcamp.com\/album\/walk-spirit-talk-spirit<\/a> )<\/p>\n\n\n\n

BUT the big hit of the show (and one product that really set The Rhino running in a new direction) was the introduction of the much-beloved Rhino Journal. Even though initially available in only one color (earthy brown) and one size (7\u201d x 8.5\u201d) this product was included on nearly every order written at the show. Sales reps (eager to introduce the Rhino Journal to their accounts back home) had to do some tricky negotiating with each other to see who got their hands on the limited show samples.<\/p>\n\n\n\n

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1993:<\/p>\n\n\n\n

1993 saw many new printed cards, and the introduction of some new artwork styles. <\/p>\n\n\n\n

Collage style\u2014 a creative melange of found ephemera.<\/p>\n\n\n\n

The \u201cAwake!\u201d style\u2014 colored pencil and watercolor, mixed with some elements of collage.<\/p>\n\n\n\n

New Age Watercolor style\u2014 heartfelt renderings of dreamlike scenes and scenarios.<\/p>\n\n\n\n

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1994:<\/p>\n\n\n\n

In January, the duo became a trio when Carter joined the merry band. Ian & David continued to do the artwork, design the products and source the goods, and Carter managed the growing network of sales reps and tended to licensing opportunities, trade shows, PR needs, and so much more.<\/p>\n\n\n\n

There were some new additions to the card line in the Collage style and the Paper Planet style.<\/p>\n\n\n\n

Also, the Rhino journal became available in 3 sizes, 3 colors.<\/p>\n\n\n\n

In May, a brief foray into the world of wrapping paper spearheaded the whole company to move into a larger office\/warehouse in a whole new part of town. (Who could\u2019ve guessed that enormous flat sheets of wrapping paper could take up so much floor space??)<\/p>\n\n\n\n

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1995:<\/p>\n\n\n\n

New year\u2014 new formats!<\/p>\n\n\n\n

Stationery sets\u2014 at the National Stationery Show in NYC in May, Running Rhino introduced single-color stationery sets with petroglyph-style artwork (which at that time coordinated with the signature envelopes that accompanied the card line.) Seemingly one question was on every buyer\u2019s lips\u2014 \u201cso\u2026 are these gonna be offered in color to match the rest of your art, or are we just stuck with the sepia squiggles and stuff?\u201d<\/p>\n\n\n\n

By September Ian & David released a full collection of full-color stationery sets. Yay!<\/p>\n\n\n\n

There was also the introduction of a brand new Zodiac series. A great idea that was perhaps just a bit ahead of its time?? Sales were sluggish at best. Perhaps Ian & David should\u2019ve read their horoscope before rushing that particular artwork to the printer?<\/p>\n\n\n\n

1995 was also the year Running Rhino went Hollywood. (Or at least had some very minor brushes with \u201cfame.\u201d)<\/p>\n\n\n\n

Ellen\u2014 back in the 90s, Ellen DeGeneres had a weekly sitcom, which was pretty popular. Her character (also named Ellen) owned a book store called \u201cBuy The Book,\u201d (because we all loved puns back in the 90s.) Front and center at her store (as in myriad Running Rhino bookstore accounts back then) there was a big freestanding \u201cspinner\u201d display of greeting cards, entirely made of up\u2026. You guessed it\u2014 Running Rhino product. <\/p>\n\n\n\n

Brad Pitt\u2014 There was a movie called \u201c12 Monkeys,\u201d and in it, Brad\u2019s beleaguered character is under fire as he ducks for cover behind a glass display case. And the only product viewable inside the case? You guessed it\u2014 a Rhino Journal. The hunter green medium sized one, to be specific. With the design on the front that Running Rhino\u2019s catalog called \u201cWalking Fish,\u201d (ordering style number P-78)<\/p>\n\n\n\n

Kenny Loggins\u2014 well known rocker. He was on a daytime TV show talking about his journalling routine and specifically referred to his \u201cRhino Journal.\u201d (This fact was reported to David by his mother, who had been watching the show.) <\/p>\n\n\n\n

Ghost Writer\u2014 cool kids program where a ghost communicates through writing. Apparently Rhino Journals were used on the show. Sales reps would hear rumblings from store buyers about how this was in fact true, however Ian & David saw no familiar looking items during the 2 or 3 times they watched.<\/p>\n\n\n\n

The Beautiful Authentic Zoo Gods\u2014 Indie band from LA who had just been signed to a label. One of the band members had come across Ian & David\u2019s \u201cBirth Of Light\u201d Solstice card and asked to license the design for the cover of their first release. <\/p>\n\n\n\n

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1996:<\/p>\n\n\n\n

The words that Queen Elizabeth spoke in 1992 became words that Ian & David would frequently quote during 1996:<\/p>\n\n\n\n

“This is not a year on which I shall look back with undiluted pleasure. In the words of one of my more sympathetic correspondents, it has turned out to be an annus horribilis.”<\/p>\n\n\n\n

Due to situations beyond anyone\u2019s control, Carter needed to spend much of 1996 working halfway across the country on a another project. Nevertheless, Ian & David toiled to keep the Rhino running. Since the beginning of the company, sales had increased every year \u2014sometimes even doubling. 1996 was the first year to experience flat sales. <\/p>\n\n\n\n

Despite the unavoidable intermission, there were some new product offerings. <\/p>\n\n\n\n

Boxed notes, and additions to the existing parts of the rest of the line, including new sizes and colors for the Rhino Journal. <\/p>\n\n\n\n

As well as some new art.<\/p>\n\n\n\n

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1997:<\/p>\n\n\n\n

At the end of 1996 Ian & David prepared for Carter\u2019s return by totally reinventing their color palette. The goal for previous years had always been to go as bright, punchy, and vivd as possible. Jewel tones had been the major goal of every press check at the printing house.<\/p>\n\n\n\n

But an early winter hike to Monte Cristo changed all of that. This walk along the south fork of the Sauk River in northwest Washington had long been a favorite of Ian & David. Barlow Pass trailhead was under 2 hours away from Running Rhino\u2019s studio, and a frequent day trip\u2014 a perfect venue for clearing the head and talking about product design ideas. <\/p>\n\n\n\n

And, on this particular day\u2014 color choices.<\/p>\n\n\n\n

\u201cIsn\u2019t this beautiful? So crisp, so clear.\u201d<\/p>\n\n\n\n

\u201cIt really is. I know we\u2019re supposed to be thinking about our January line, but I\u2019m just drawn to all these colors all around us.\u201d<\/p>\n\n\n\n

\u201cI know what you mean\u2014 the lichen on the rocks, and how the tone gets darker when the rocks are underwater. It\u2019s celadon, and then it\u2019s pistachio\u2026 artichoke\u2026 chartreuse\u2026\u201d<\/p>\n\n\n\n

\u201cAnd that sky\u2026 it almost turns white at the treetops on the horizon. It\u2019s like it can\u2019t decide if it\u2019s air or water, you know?\u201d<\/p>\n\n\n\n

\u201cAnd check out the bark of that cedar as it goes from umber to sienna as the wind bats the branches back and forth.\u201d<\/p>\n\n\n\n

Well\u2026 on the way home, Ian & David stopped at Daniel Smith Art Supplies to choose a new palette of pastels. Pastels which would be ground into powder and brushed into all of the new artworks for the radically-shifted January line. <\/p>\n\n\n\n

Ian and David\u2019s printing rep called and left a message when she received the SyQuest disk containing their artwork for the print job. <\/p>\n\n\n\n

\u201cJust wanted to make sure this was the finished art? It looks a little\u2026. Um, different? Well, gimme a call\u2026\u201d<\/p>\n\n\n\n

Ian & David had a similar reaction when they went in to press check the first sheet.<\/p>\n\n\n\n

\u201cWow\u2026\u2026 this is\u2026..\u201d<\/p>\n\n\n\n

\u201cYeah\u2026.. Different. Is this OK?\u201d<\/p>\n\n\n\n

\u201cToto, I\u2019ve a feeling we\u2019re not in Kansas anymore.\u201d<\/p>\n\n\n\n

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1998:<\/p>\n\n\n\n

More, more, more\u2014 the theme of 1998.<\/p>\n\n\n\n

Fortunately, the New Palette of 97 was a hit, with both new customers and longtime fans. This look continued to appear in artwork created in the new year.<\/p>\n\n\n\n

And Running Rhino saw the debut of \u201cthemed\u201d journals with coordinating warp-around cover artwork and illustrations on each page. Travel Journals, Gratitude Journals, and a Love Journal for Valentine\u2019s Day And Beyond.<\/p>\n\n\n\n

And after working with the idea for over a year, at the Stationery Show in May, Running Rhino introduced its inaugural line of photo albums. 3 very distinct formats for 3 very distinct ways of archiving memories. <\/p>\n\n\n\n

This new format also introduced the need for a totally new concept in cover images. Ian and David always thought of this photographic series (based on personal historic family photos, as well as pictures found in second hand shops around the Puget Sound) as being temporary images\u2014 just a place holder while the album was on a store\u2019s shelves, to be replaced with the buyer\u2019s own photo. <\/p>\n\n\n\n

Also newly introduced, a new concept in boxed notes. Foil stamped design on the base, colorful image on top. These turned out to be very popular at some of the really large bookstore chains.<\/p>\n\n\n\n

Oh\u2026 and also the Photo Journal. This product was unique, and a surprisingly good seller for something so idiosyncratic. Has the world seen such a thing before or since? Black pages for mounting photos alternating with lined half-sheets for lengthy captions, and a button-and-string envelope for 2-sided mementos. <\/p>\n\n\n\n

And as a side project (not available as part of the regular line of Running Rhino projects,) Ian, David, and Carter teamed up with the singer\/musician\/songwriter Jewel to collaborate on a version of the Running Journal to be sold at merch tables on her 1998\/99 concert tour. (Jewel provided the black and white sketch for the cover artwork, and then Ian & David added watercolor and designed the rest of the Jewel Journal.) <\/p>\n\n\n\n

This journal had historical significance. It was the only product ever sold under the Running Rhino name to feature the work of an artist other than Ian or David.<\/p>\n\n\n\n

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1999:<\/p>\n\n\n\n

1999 continued 1998\u2019s theme of \u201cmore, more, more.\u201d<\/p>\n\n\n\n

At long last, after many customer requests, Running Rhino offered some options for hard covered journals. Same options of cover imagery, but now with an extra-thick durable (ish) front and back cover. <\/p>\n\n\n\n

And\u2026 the official Running Rhino Address Book\u2014 a total dream project for the designers (Ian & David.) Die cut tabs, gold foil, and lots of spot illustrations throughout.<\/p>\n\n\n\n

\u201cGoals\u201d and \u201cDreams\u201d were added to the line of popular Themed Journals.<\/p>\n\n\n\n

New photo albums\u2014 the \u201cBrown Binder\u201d and the \u201cPhoto Fold-Out\u201d album. And the \u201cSeagrass Album,\u201d which according to Running Rhino\u2019s own catalog was cheekily labeled as \u201crecommended.\u201d<\/p>\n\n\n\n

The \u201cSeagrass Album\u201d inspired a whole new series of cover images\u2014- the Tinted series\u2014 based on Ian & David\u2019s photographs.<\/p>\n\n\n\n

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2000:<\/p>\n\n\n\n

A bit of a transition year.<\/p>\n\n\n\n

Toward the end of 1999, Ian, David, & Carter embarked on one of their semi-annual \u201cBiz Retreat Weekends\u201d at a remote location in western Washington. It easily might\u2019ve been Whidbey Island, it might\u2019ve been Index\u2026 but this particular retreat was on Puget Sound\u2019s Guemes Island. As they left the ferry and drove up to the rental cabin, one of them noted \u201cwow, this house looks like the sort of place that\u2019s kind of on the edge\u2026 it\u2019s like I can almost imagine it all blowing up or something.\u201d While it sounded ominous at the time, it ended up being just a statement of fact. By the end of the weekend all three realized they\u2019d really been burning the candle at both ends. (And that made for a total of six candle-ends between the three of them.) They all knew it was time to make some impactful changes. <\/p>\n\n\n\n

Some explorations into the world of licensing over the past couple of years had shown them that there was a viable way to grow their business in another way\u2014 one that was still infinitely creative, but involved no warehousing manufacturing, or supervision of employees.<\/p>\n\n\n\n

The decision was made that weekend to begin the search for someone \u2014 some entity who could shepherd the everyday business of Running Rhino while Ian\/David\/Carter focussed on licensing.<\/p>\n\n\n\n

\u201cWhat if, like, we got to a point where Running Rhino wasn\u2019t necessarily something we thought of as \u2018ours\u2026\u2019 Maybe it could become somewhat of a licensee or something? Could that even work?\u201d<\/p>\n\n\n\n

So, the seed had been firmly planted. The process had begun. <\/p>\n\n\n\n

BUT, the trio had to maintain the trajectory of the whole freight train that Running Rhino had become even as they dreamed of the future they all desired.<\/p>\n\n\n\n

So, 2000 saw the introduction of a new Sketch Journal, new colors and sizes for the Classic Cover Rhino Journals, a Guest Book, and a new Photo Album format with easy-to-use slide-in plastic pages with caption strips.<\/p>\n\n\n\n

There were also some colorful new cover images offered for the cards and journals.<\/p>\n\n\n\n

But the really super-new look for color imagery was the debut of the photography-based Silverprint series. Subtle black ink on metallic silver stock. Striking, indeed!<\/p>\n\n\n\n

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2001<\/p>\n\n\n\n

At the very end of 2000 Running Rhino\u2019s deal was sealed with Madison Park Greetings. Both Seattle based companies, Running Rhino and Madison Park had known each other over the years, and the idea to work together seemed like a no-brainer. Madison Park could now do all of the employing, supervising, warehousing, manufacturing, and managing. Ian, David, and Carter could now devote all their time to artwork, creativity, and licensing. Cool!<\/p>\n\n\n\n

2001 saw the introduction of a new category. Gift Pillows\u2014 little gift boxed, lavender\/flax seed-filled, velvet-backed sachet pillows. And a small selection of coordinating Eye Pillows. <\/p>\n\n\n\n

In May, the Rhino Jotter was introduced in New York. Small, soft-covered, tape bound retro mini journals, available in three different versions.<\/p>\n\n\n\n

Also debuting was The List Book\u2014 a tall, lined, hard cover Rhino Journal.<\/p>\n\n\n\n

Also, Running Rhino\u2019s first-ever (and only?) \u201cBaby Book \u2014 A Mother\u2019s Journal.\u201d<\/p>\n\n\n\n

And in the Photo Album space, they introduced the \u201cSingle Shot Album,\u201d the \u201cPop-In Album,\u201d AND the \u201cSilver & Gray Snapshot Album.\u201d (As well as a pretty complete array of photo-related accessories such as paper\/plastic refill pages and adhesive photo corners.)<\/p>\n\n\n\n

Oh, and a full line of Incense (with really cool packaging!)<\/p>\n\n\n\n

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2002<\/p>\n\n\n\n

2002 saw the introduction of:<\/p>\n\n\n\n

\u2014 Birthday Book with colorfully decorated pocket pages for each month.<\/p>\n\n\n\n

 \u2014A new blue\/silver address book with new colors and artwork on the interior pages.<\/p>\n\n\n\n

\u2014A new twist on the line of Gift Pillows, adding fun tassels to the corners.<\/p>\n\n\n\n

\u2014Paisley, Impressions, and Shangri-La. Three new collections of notecard sets, each packaged in a box made from actual wood.<\/p>\n\n\n\n

\u2014 Shangri-La Jotters with cool vinyl outer covers.<\/p>\n\n\n\n

\u2014Accent Lights. As the box stated, \u201cHandcrafted alder wood base holds a printed translucent cylinder that gently illuminates the artwork.\u201d<\/p>\n\n\n\n

\u2014Two new hard covered, plastic-paged photo album formats\u2014 the \u201cOne-Up Photo Journal\u201d and the \u201cTwo-Up Photo Journal.\u201d<\/p>\n\n\n\n

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2003:<\/p>\n\n\n\n

2003 saw some new experimentation with new styles, new looks. Four new boxed note sets with four very different looks\/styles. Wildflower Bouquet, Moderniture, Joie de Fleur, and Fruitwood.<\/p>\n\n\n\n

Also:<\/p>\n\n\n\n

\u2014The Flowerbed AND Bulbs & Blooms AND Bois series of cards and cover images<\/p>\n\n\n\n

\u2014New Travel Journal with fun retro-style illustrated pages and cover images.<\/p>\n\n\n\n

\u2014Recipe Organizer with exclusive cover images.<\/p>\n\n\n\n

\u2014A full collection of brightly colored File Folders<\/p>\n\n\n\n

\u2014Magnetic List Pads<\/p>\n\n\n\n

\u2014The Rhino Sketch Journal<\/p>\n\n\n\n

\u20142 linen-covered Rhino Journals <\/p>\n\n\n\n

\u20143 suede-covered Photo Albums<\/p>\n\n\n\n

\u2014 The \u201cPhoto Binder\u201d\u2014 (aka \u201cThe Easy Album\u201d) available in 3 colors<\/p>\n\n\n\n

\u2014New format for the address book\u2014 the \u201cAddress Binder\u201d available in 2 colors<\/p>\n\n\n\n

\u20142 suede-covered Guest Books<\/p>\n\n\n\n

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2004:<\/p>\n\n\n\n

One goal for the new year was to develop a new, stylistically unique selection of products that could serve as a complete line all on its own. Something that would enhance the existing Running Rhino range, without diverting attention.<\/p>\n\n\n\n

So, the Hudson Pinewood series was born. A retro, \u201cscratchy pen\u201d look with a subtly playful style. The collection was introduced with a full range of trifold greeting cards, gift pillows, and cover images for journals, cards, and photo albums.<\/p>\n\n\n\n

Also debuting that year:<\/p>\n\n\n\n

\u2014The \u201cRing Ring\u201d series of Journals (in 3 sizes), Photo Albums (in 3 sizes), Themed Books (in 3 options, Wine Notes, Garden Notes, and Travel Notes.)<\/p>\n\n\n\n

\u2014 Wish Pillows (like the popular Gift Pillows with the addition of a \u201csecret pocket for dreams, wishes, and memories)<\/p>\n\n\n\n

\u2014The Color Sketch Journal \u2014 like the popular Sketch Journal but instead of neutral cream pages, the journal danced through an assortment of 6 rich colors<\/p>\n\n\n\n

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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2005:<\/p>\n\n\n\n

New additions to the Hudson Pinewood line. Greeting cards, cover images, gift pillows, and a new format for note cards, correspondence cards, gift enclosure cards, and invitations.<\/p>\n\n\n\n

Also new additions to all those same categories for the \u201cRunning Rhino\u201d look.<\/p>\n\n\n\n

As well as 3 new formats: <\/p>\n\n\n\n

\u2014the Greeting Card Organizer, with it\u2019s own selection of 3 unique cover images<\/p>\n\n\n\n

\u2014 The \u201cPhoto Album Box\u201d<\/p>\n\n\n\n

\u2014Mini Message Pillows<\/p>\n\n\n\n

\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2006:<\/p>\n\n\n\n

After a brief dip into the Hudson Pinewood pool, the focus shifted back to the more familiar Rhino look, with an emphasis on a somewhat brighter watercolor\/collage look. (There were no new additions to the Hudson Pinewood collection after the middle of 2005.)<\/p>\n\n\n\n

\u2014New packaging for Note Cards (keepsake box with magnetic closure)<\/p>\n\n\n\n

\u2014Banded Mini Journal<\/p>\n\n\n\n

\u2014Hard Bound Linen Cover Journals (in 3 colors)<\/p>\n\n\n\n

\u20142 new suede-covered Guest Books<\/p>\n\n\n\n

\u2014Additions to the line of greeted note cards, invitations, gift\/eye pillows<\/p>\n\n\n\n

\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2007:<\/p>\n\n\n\n

Ian & David introduced a new art style that they called the \u201cParo International\u201d look, named after Bhutan\u2019s international airport. It debuted on tall die-cut notebooks, matchbox-style notecard sets, gift pillows\/eye pillows, and cover images.<\/p>\n\n\n\n

\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2008:<\/p>\n\n\n\n

Two new art styles:<\/p>\n\n\n\n

\u2014Arlanda<\/p>\n\n\n\n

\u2014F\u00e5r\u00f6<\/p>\n\n\n\n

(No new formats this year, but the 5 Rhino Journals were all re-tooled to all share the exact same size.)<\/p>\n\n\n\n

\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2009:<\/p>\n\n\n\n

Three new art styles:<\/p>\n\n\n\n

\u2014Wild Tamarind<\/p>\n\n\n\n

\u2014Copenhagen<\/p>\n\n\n\n

\u2014Aspenwood<\/p>\n\n\n\n

\u2014WordColor<\/p>\n\n\n\n

\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2010:<\/p>\n\n\n\n

Three new art styles:<\/p>\n\n\n\n

\u2014Tangletown<\/p>\n\n\n\n

\u2014Bilberry<\/p>\n\n\n\n

\u2014HW (\u201cHickory Wind,\u201d a Gram Parsons reference)<\/p>\n\n\n\n

\u2014A new series of die-cut notecards and die-cut counter cards<\/p>\n\n\n\n

\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2011:<\/p>\n\n\n\n

Four new art styles:<\/p>\n\n\n\n

\u2014Andreas<\/p>\n\n\n\n

\u2014Sierra Azul<\/p>\n\n\n\n

\u2014Geo Fauna<\/p>\n\n\n\n

\u2014Energetic Geometric<\/p>\n\n\n\n

\u2014Foiled notecards, notebooks, and 2 note paper boxes<\/p>\n\n\n\n

\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2012:<\/p>\n\n\n\n

Three new art styles:<\/p>\n\n\n\n

\u2014Via Lola<\/p>\n\n\n\n

\u2014Baltik Graphik<\/p>\n\n\n\n

\u2014RZ<\/p>\n\n\n\n

\n
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\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n

2013:<\/p>\n\n\n\n

By 2013, Madison Park (the manufacturers of the Running Rhino product line) wasn’t seeking to add to the line in general, except for possibly a few standard greeting cards. Ian & David designed a batch of proposals, but (to date) nothing from that particular collection has been published. <\/p>\n\n\n\n

\n
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The Rhino Journal<\/h2>\n\n\n\n

A lot could be written about the Rhino Journal. It basically deserves its own website. When it was introduced by Running Rhino in May of 1992 it was totally unlike anything the industry had seen. By May of 1993 there were dozens of companies offering similar items, if not exact duplicates.<\/p>\n\n\n\n

So, was Oscar Wilde right all along? Is imitation truly the purest form of flattery?<\/p>\n\n\n\n

A better question might be \u201cSo, Ian & David\u2026 tell us\u2014 what was the inspiration for creating the Rhino Journal?\u201d<\/p>\n\n\n\n

Well\u2026<\/p>\n\n\n\n

In December of 1991 Ian & David decided to take a little break\u2014 just a short two and a half week trip to Europe. They knew the journey would be a true adventure. The plane reservations had been made, but there were no pre-booked hotels, no set itinerary. Ian & David only knew that on a certain day they\u2019d fly into Amsterdam, and then 18 days later they\u2019d fly from Paris back to Seattle. What happened between those flights was going to be unplanned and totally impromptu.<\/p>\n\n\n\n

They both knew they\u2019d want to journal and sketch during their travels, and so before the trip they went shopping for the perfect product. They were pretty disappointed in what they found. <\/p>\n\n\n\n

At that point, the main options in the journalling\/sketchbook market were either very inexpensive \u201coffice supply\u2019-like things, or really high end bound books with tooled leather covers and gilded pages. The cheap options felt too temporary, and the higher priced ones not only felt way too \u201cfancy,\u201d but the tight binding made the books difficult to use for either journalling or sketching.<\/p>\n\n\n\n

Ian and David wanted to find something right in the middle\u2014 something that felt substantial, but not fussy. Something with a nice high quality feel, but inexpensive enough to use without fear of \u201cusing it up.\u201d<\/p>\n\n\n\n

During the trip, they continued talking about the books they\u2019d hoped to be using rather than the ones from Urban Outfitters that they\u2019d been stuck with, and kept trying to make work.<\/p>\n\n\n\n

By the time of the NYC\u2019s Stationery Show in May Ian & David had managed to produce a few prototypes of the journal of their dreams. Wire-O binding. Thick cover stock, that was still bendable. A huge selection of tipped-on imagery. Hearty interior pages that could be used on both sides without show-through. Sturdy backboards which almost served as a portable easel.<\/p>\n\n\n\n

And, of course, every paper component was recycled, printed with soy inks, instead of petroleum.<\/p>\n\n\n\n

People liked what they saw, and orders started coming in. Ian and David were tickled by all of the \u201cfan mail\u201d they\u2019d regularly receive. Such touching messages. The line expanded through the years.<\/p>\n\n\n\n

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Timeline of Studio Spaces<\/h2>\n\n\n\n

1988:<\/p>\n\n\n\n

Ian & David\u2019s one bedroom apartment on Seattle\u2019s Capitol Hill, in the slightly-famous Biltmore Apartments on East Loretta Place.<\/p>\n\n\n\n

1990:<\/p>\n\n\n\n

Ian & David continued using their apartment (#208) as a studio and creative space. All other operations, including shipping, moved into a tiny studio on the ground floor, much to the UPS driver\u2019s relief.<\/p>\n\n\n\n

1991:<\/p>\n\n\n\n

Order Entry, Warehousing, Production, Packaging, Shipping all moved from #119 to a slightly larger one bedroom apartment (#319) two flights upstairs. (Apologies to UPS\u2026)<\/p>\n\n\n\n

1994:<\/p>\n\n\n\n

The big move across town to an actual commercial space. 155 Western Ave W, in the super-cool Northwest Industrial Buildings complex, which is now called Northwest Work Lofts.<\/p>\n\n\n\n

Running Rhino took over the space when Robert Fulghum (writer) moved out. Six years later, when it was the Rhinos\u2019 turn to run along, the much-loved art studio transformed into a gym\u2014 Rain Fitness.<\/p>\n\n\n\n

1997:<\/p>\n\n\n\n

Ian, David, and Carter remained in the space at 155 to use as an art studio for Ian and David, and office space for Carter. The rest of the crew moved two doors down the street to an even bigger warehouse loft space at 169 Western Ave W (with its up-close view of the Seattle Post-Intelligencer globe, and its own loading dock that didn\u2019t have to be shared with the temperamental neighbor!)<\/p>\n\n\n\n

2000:<\/p>\n\n\n\n

In October, everyone in the 169 space moved back to Capitol Hill, setting up shop in Madison Park Greetings\u2019 spacious warehouse at the corner of 11th & Union. <\/p>\n\n\n\n

2001:<\/p>\n\n\n\n

Carter moved into his home office in Wedgwood (North Seattle), and Ian & David set up the art studio at their house on North Capitol Hill. <\/p>\n\n\n\n

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1988<\/figcaption><\/figure>\n\n\n\n
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1988<\/figcaption><\/figure>\n\n\n\n
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1988<\/figcaption><\/figure>\n\n\n\n
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1988<\/figcaption><\/figure>\n\n\n\n
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1988<\/figcaption><\/figure>\n\n\n\n
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1994<\/figcaption><\/figure>\n\n\n\n
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2000<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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1997<\/figcaption><\/figure>\n\n\n\n

Catalog Covers:<\/h2>\n\n\n\n
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Sales Reps<\/h2>\n\n\n\n

About three or four months after Ian & David hit the sidewalks with that basket of handmade cards, Christina Rockrise became Running Rhino\u2019s very first sales rep. Ian & David will always be grateful that she saw something in that little Seattle-based card line, and generously shared her wisdom with a couple of dudes who had SO many questions. After Christina put the Rhinos in touch with some reps in other parts of the country, the ball started rolling.<\/p>\n\n\n\n

Christina Rockrise Washington State \/ Alaska<\/p>\n\n\n\n

Ken Wardrip in NYC<\/p>\n\n\n\n

Mike Bianchi<\/p>\n\n\n\n

the lovely and amazing Greg Brammer<\/p>\n\n\n\n

Fabrizio Pagano <\/p>\n\n\n\n

Carlos Diaz<\/p>\n\n\n\n

Ginger McCleskey in the Bay Area <\/p>\n\n\n\n

Debra Silverblatt <\/p>\n\n\n\n

Sue Gatch <\/p>\n\n\n\n

David & Kevin (The Planet Myra Guys) <\/p>\n\n\n\n

Brian Thornhill <\/p>\n\n\n\n

Diane Gustafson<\/p>\n\n\n\n

Dolores Forcino<\/p>\n\n\n\n

Howard Parker in Arizona & Hawaii<\/p>\n\n\n\n

Steve Lange<\/p>\n\n\n\n

Pamela Lee in Hawaii<\/p>\n\n\n\n

Pegan Venzon<\/p>\n\n\n\n

The Women of Wild & Tawney<\/p>\n\n\n\n

David Arehart in Kansas<\/p>\n\n\n\n

Mair Hill in Chicago<\/p>\n\n\n\n

Trissa Garvis<\/p>\n\n\n\n

Shirley Robbins<\/p>\n\n\n\n

Wanda Hicks<\/p>\n\n\n\n

Jenny Klain in Michigan<\/p>\n\n\n\n

Steve Levine with The Card Compendium<\/p>\n\n\n\n

Lauren Kooshoian<\/p>\n\n\n\n

Anna Shipman<\/p>\n\n\n\n

Missie Hensel<\/p>\n\n\n\n

Elyse Alper<\/p>\n\n\n\n

Stacy Kaye<\/p>\n\n\n\n

Joann Baker Ahmad<\/p>\n\n\n\n

Patti Sadorus<\/p>\n\n\n\n

Tracy Parker<\/p>\n\n\n\n

Pat Palmer<\/p>\n\n\n\n

Donna Johnson<\/p>\n\n\n\n

Marla Antonio<\/p>\n\n\n\n

Richard Laughinghouse<\/p>\n\n\n\n

Lori Watzman<\/p>\n\n\n\n

Al Hattendorf<\/p>\n\n\n\n

Ann McGilvray<\/p>\n\n\n\n

Marsha Phillips<\/p>\n\n\n\n

Spike Ritter<\/p>\n\n\n\n

Janice Burton<\/p>\n\n\n\n

Kree Kree Snyder<\/p>\n\n\n\n

Stafford Gray<\/p>\n\n\n\n

Debbie White<\/p>\n\n\n\n

Luke The Motivator in Florida<\/p>\n\n\n\n

Mike Ropefogel<\/p>\n\n\n\n

Christine Downie<\/p>\n\n\n\n

Jan Barese<\/p>\n\n\n\n

Chanel Vigneron<\/p>\n\n\n\n

Gerry Harrison<\/p>\n\n\n\n

Sally Perlich<\/p>\n\n\n\n

Jan Boudreaux<\/p>\n\n\n\n

Betsy Stinson<\/p>\n\n\n\n

Dusty Hawkins<\/p>\n\n\n\n

(this is a partial list of the hundreds of independent sales reps that Running Rhino worked with over the years, written entirely from memory several decades after the final commission checks were sent, so pls forgive any unintentional omissions — and spelling errors, lol!)<\/p>\n\n\n\n

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Why was it called Running Rhino?<\/h2>\n\n\n\n

This is definitely one of those questions Ian & David wish they would’ve given more thought to back in the 80s when registering their first trademark, and setting up those initial business documents. <\/p>\n\n\n\n

Truth is, they were just a couple of guys, newly in love, making cards for each other, writing random company names on the back of each one in an effort to be humorous and make one another laugh. <\/p>\n\n\n\n

Each card had a different company name. Eggplant Press. Diva Enterprises. Silly Boys Ltd. Handmade By Mice, Inc., etc.<\/p>\n\n\n\n

On the day it became necessary to list an official business name on the City of Seattle business license, they simply (somewhat capriciously) filled in \u201cRunning Rhino & Co.,\u201d which may have been (possibly, although it\u2019s been quite a while now,) somewhat associated with the movie from that era — \u201cThe Gods Must Be Crazy\u201d — which featured a fire-stomping rhino in a comedic MacGuffin role. <\/p>\n\n\n\n

It also may have had nothing at all to do with that movie, and perhaps that tale is just something that came out of nowhere during some future interview with some trade magazine? <\/p>\n\n\n\n

Whatever the reality, it was always a question that Ian and David were asked in interviews, at trade shows, by their friends, etc. <\/p>\n\n\n\n

At one point, grasping at straws at an industry show in New York, they even purchased a vintage teddy bear to prop up in their booth.<\/p>\n\n\n\n

\u201cWe\u2019ll name him \u2018Rhino,\u2019 and then we\u2019ll have something to point to when people ask about the origin of our moniker.\u201d<\/p>\n\n\n\n

Ian and David had no idea what they were getting into. For years and years, fans and friends constantly sent \u201crhino\u201d themed gifts. Stuffed animals, artwork, jewelry\u2026. It was touching, and so heartfelt. <\/p>\n\n\n\n

David remembers a point in his youth, sitting in the suburban shag-carpetted bedroom of his childhood home, watching the Johnny Carson show. Johnny had some long shaggy dog story that somehow involved a pair of hippos. The tale concluded with a highly unexpected line from one of the hippos to the other, \u201cYou know, I could\u2019ve sworn today was Thursday\u2026\u201d Despite years of watching Monty Python, it was his first conscious introduction to the world of non sequitur. <\/p>\n\n\n\n

Possibly the name \u201crunning rhino\u201d is nothing more than that\u2026. Just some random non sequitur based on the variable, ever-changing musings of a couple of sometimes creative dudes who had a vision to share their art with an untested world? Just an impulsive sobriquet to move the story along on its path to hopefully reach some new level?<\/p>\n\n\n\n

Whatever the real reason, the name stuck. Fortunately, people took note and seemed to stick with it as well. <\/p>\n\n\n\n

And for that, we (Ian & David) are forever grateful. <\/p>\n\n\n\n

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What’s Happening Now?<\/h2>\n\n\n\n

For several years after Running Rhino ended its rollercoaster-ish\/bountiful run, Ian, David, and Carter continued to license Challis & Roos artwork to companies across the country and around the world. http:\/\/challisandroos.com<\/a><\/p>\n\n\n\n

Eventually, all three ended up moving from the misty Northwest to magical Palm Springs, California. Carter took the initial plunge, with Ian & David following a few years later. The desert had been calling, and what a joy it was to finally pick up the phone.<\/p>\n\n\n\n

Ian continued his studies in Buddhism and became an instructor of meditation and dharma, teaching at his local Buddhist sangha, and at residential retreats around the country. https:\/\/ianchallis.com<\/a><\/p>\n\n\n\n

David developed a fascination with hot yoga, doing the whole yoga teacher training thing (but ultimately deciding he\u2019d rather practice than teach.) He also continued his involvement with music and writing, performing at open mics, writing songs, writing novels, and self-releasing albums. http:\/\/davidroos.org<\/a><\/p>\n\n\n\n

Ian and David think fondly of their days of running with the rhinos, and are very happy that all roads led them to their current life in SoCal with their delightful partner Shawn.<\/p>\n\n\n\n

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The past was an enticing appetizer. Let’s all get ready for the main course that the future is serving.<\/h2>\n\n\n\n
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Q: Whatever happened to Running Rhino & Co.? Are they still around? A: These days, Running Rhino & Co. exists only as a lovely memory for those lucky enough to have experienced the magic in real time, back in the day. Running Rhino & Co. began as a Seattle-based greeting card company in 1988. Over […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":75,"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/pages\/21\/revisions\/594"}],"wp:attachment":[{"href":"https:\/\/runningrhino.com\/index.php\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}